Uber, a technology company that connects riders and drivers has launched in Accra. Ghana is the fifth sub-Saharan African country to get the Uber service, less than a week after the its introduction in Kampala, the capital of Uganda. The U.S. startup will expand into Tanzania later this month, the company said earlier this year. Uber began operations in South Africa in 2013, its first market in the region.
With a thriving urban population, the economically vibrant hub of Accra is the first city in Ghana to receive the service which will enable the over 2.27 million people to have access to efficient transport through the ride-sharing platform.
Uber has proven popular across the world’s cities for its provision of affordable, safe and reliable transport. Through an easy-to-use platform, it connects drivers with riders in real time, at the touch of a button. With over 4 million people using the streets in the Greater Accra Metropolitan Area (GAMA), there is a clear demand for Uber’s services. The World Bank reports that since 2014, mobile phone penetration exceeded 100% in Ghana, compared to 1% in 2000. The people of Ghana also benefit from increasing availability of high-speed Internet, creating the perfect environment for information technology-enabled services such as Uber.
Alon Lits, General Manager for Uber Sub-Saharan Africa speaking at a news conference yesterday said, “Accra is bustling, connected city that Uber is proud to be launching in. It’s rapid growth and multiple ethnic communities make it an exciting place to introduce our service.”
“At Uber, we bring the world closer together by connecting global citizens to transport in a growing number of cities. We see Accra as a natural fit, because its people are willing to embrace innovation and technology and love products that are cool, exclusive and offer a new experience. We are able to deliver just that, safely, reliably and affordably.”
Lits added, “Our platform contributes to a broader evolution in global transportation where riders are empowered to access transport on their terms, in a way that is useful to them and sustainable for our cities. We are excited to add a the vibrant, growing economy of Accra to our global network.”
Get Your Ride
Having access to the uber mobile app will mean no more street hails or waiting outside to find a ride. You can start the Uber app from anywhere and wait safely for your car to arrive. That means no standing on the street to hail a cab or struggling to find the nearest bus stop late at night.
You can easily identify the driver and car coming to pick you up. When a driver accepts your request, you see his or her first name, photo, and license plate number. You can also check whether others have had a good experience with him or her. In addition, the driver can see your first name and rating.
You can contact the driver—and vice versa— through the app if there is any confusion around pick-up details.
Share Your Ride Details
The uber app also allows you share your ETA and location. You can easily share your ride details, including the specific route and estimated time of arrival, with friends or family for extra peace of mind. They’ll receive a link where they can see in real time the name and photo of the driver, their vehicle, and where you are on the map until you arrive at your destination—and they can do all of this without having to download the Uber app themselves.
After the Ride
Feedback and ratings after every trip. After every ride, you and your drivers need to rate each other and provide feedback. Our safety team reviews this information and investigates any issues.
If something happens in a car, whether it’s a traffic accident or altercation between you and your driver, our customer support staff are ready to respond to any issues 24 hours a day, seven days a week.
Uber has a dedicated Incident Response Team to answer any more urgent issues. If we receive a report that a driver or rider has acted dangerously or inappropriately, we suspend their account, preventing him or her from accessing the platform while we investigate.
BEHIND THE SCENES OF UBER
Always on the map
Accountability is one of the things that makes riders feel safe in an Uber. We use GPS to keep a record of where a driver goes during the ride, allowing us to verify that the most efficient routes are being used, which creates accountability and a strong incentive for good behavior.
- Working with law enforcement. In cases where law enforcement provides us with valid legal process, we work to get them the facts, for example by providing trip logs. Again, transparency and accountability are at the heart of the Uber experience.
- Pre-screening drivers. All drivers must undergo a screening process before they can use the Uber app.
Uber is celebrating its launch in Accra by providing free rides. Ghanaians can try out the new service by accessing their complimentary rides on the Uber app.
ALSO READ: GHANA IS THE SAFEST INVESTMENT DESTINATION
Terms and Conditions for free rides.
- You must download the Uber application and enter the promo code MoveGhana in order to receive the free rides.
- Free rides are available from Thursday 9 June at 12:00 until Sunday 12 June at midnight.
- Users are limited to a total of 6 free rides and each trip is limited to maximum of GHS 20 each.
- Note that free rides are only valid for trips that start & end in the Accra in the coverage area.
UberX fare prices (Accra)
GHS 1.70 Base Fare + GHS 1.30 per kilometer + GHS 0.19 per minute
Minimum Fare: GHS 5
Cancellation Fee: GHS 5
I think this is a great move for Uber and great news for Ghana as not only does it take the hassle out of haggling for every taxi ride and feeling unsafe at times as a passanger, it also shows other international companies that Ghana is a really sound business investment. I can’t wait to try it…what are your thoughts on it?