Nelly Hagan-Aboagye is the creator behind Duaba Serwaa. A womenswear brand that blends texture, comfort, yet elegant and refined. Nelly had started the brand as a jewellery wear brand and soon expanded into clothing.
Her collection has been exhibited in some of the world’s most fashionable cities, like Milan’s fashion night out and Mercedes Benz Fashion week in Johannesburg. The brand boasts a strong African colour and design scheme, showcased in the print choice and unique silhouettes.
The brand is the epitome of class and grace, with a colour palette that is brights and commands attention. Nelly recently connected with the ethical fashion initiative. She was mentored in Burkina Faso where she learnt about the ethical fashion process. There to mentor her were the likes of Franca Sozzani, Simonetta Gianfelici and the Ethical Fashion Initiative team.